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Acquisition Marketing Manager in PECK SLIP, NY at Lucas Group

Date Posted: 11/21/2018

Job Snapshot

Job Description

Job Information:Job ID: 223539
Location: New York, New York 10038
Industry: Advertising, Consumer Products, Retail, Sales, Software
Occupational Category: Marketing
Position Level: Manager
Education: Bachelor’s degree
Employment Type: Full TimeDescription:

Lucas Group has partnered with one of New York’s fastest growing start-ups on their search for an Acquisition Marketing Manager to drive search engine optimization, affiliates, landing page optimization and Paid Search. We are seeking a data and numbers driven marketing manager who is also creative and passionate about brand.

Experience Requirements:
  • 3+ years digital marketing experience within data-driven in-house team
  • Digital customer acquisition experience
  • Expertise across multiple digital channels – SEM, paid, display
  • Tech savvy and analytical – ability to digest results and data fro executed campaigns
  • A/B testing
  • Confidence to own vendor relationships end to end
  • Excellent communication skills
  • BA/BS Degree
Responsibilities:
  • Implement and manage acquisition efforts
  • Conduct A/B testing on live campaigns to optimize performance
  • Collaborate closely with creative team
  • Serve as channel owner to drive performance against CPA and ROAS goals
  • Act as main liaison with external vendors
  • Report on KPIs to senior leadership to provide forecast guidance

Lucas Group is North America's premier executive search firm. Since 1970, our culture and methodologies have driven superior results. We assist mid-tier to Fortune 500 clients find transcendent, executive talent; candidates fully realize their career ambitions; and associates find professional success. Headquartered in Atlanta, GA with 15 regional offices, our trusted, consultative, and passionate recruitment professionals combine industry depth and geographic breadth to deliver superior results. To learn more, please visit Lucas Group at www.lucasgroup.com