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Global Demand Generation Manager in Saint Paul, MN at Lucas Group

Date Posted: 7/21/2018

Job Snapshot

Job Description

Job Information:Job ID: 223600
Location: St. Paul, Minnesota 55144
Industry: Consumer Products
Occupational Category: Marketing
Position Level: Manager
Education: Bachelor’s degree
Salary: base: USD 
range: .0000 -
Employment Type: Full TimeDescription:

Lucas Group is searching for a candidate in Demand Generation.  This growth opportunity is great for a Brand Manager or Marketing Manager with a global company.

Relocation assistance to Minnesota is offered.

Please share or submit your resume in confidence to tbaxter@lucasgroup.com

Qualifications:

Must work for a GLOBAL consumer facing manufacturer or advertising agency.

Education Requirements:

Bachelors required, MBA preferred

Experience Requirements:
  • Bachelor’s degree and 8 years of marketing experience in a product-oriented and consumer/customer-driven role
  • Experience assisting with the creation of a rolling marketing plan tied to business plan
  • Five of more years’ experience in media buying and optimization cross channel with the focus on digital, ideally from FMCG
  • 5+ years’ experience managing people
  • Proven experience solving and communicating complex marketing strategies to cross-functional teams
  • Experience utilizing your understanding of business objectives and assisting in the development of strategy and communication of market direction
  • Experience tracking metrics to evaluate effectiveness in reaching target consumers
  • Experience writing creative briefs
  • Proven ability to track and manage brand budgets
Responsibilities:
  • Creating and implementing yearly Content and Demand Generation Plan
  • Developing campaign architectures, media buying strategy and optimization models
  • Managing the cooperation with agencies, media houses, 3rd party partners
  • Taking the responsibility for activation and KPI’s in USA, optimizing key metrics and supervising Demand Generation Team to reach these KPI’s
  • Driving new products’ launches thru delivering relevant content and activation strategy
  • Drive brand communications excellence through formal training seminars and best practice sharing
  • Improve brand execution consistency and efficiency
  • Support development of the activation toolkits for the centrally driven campaigns in the cooperation with the Area and Global Digital Leaders and business teams from the Area and priority countries.
  • Cooperation with the DRC Demand Generation Team, Digital Platforms Team and eCommerce team, Product Content Team to create & provide complex multi-level solutions incl. campaign assets, websites, channel activation support, marketing automation campaigns
  • Leading Global Demand Generation and Design Services (Copy writer and design specialist) Team
Benefits:

full benefits + relocation package 

 

Lucas Group is North America's premier executive search firm. Since 1970, our culture and methodologies have driven superior results. We assist mid-tier to Fortune 500 clients find transcendent, executive talent; candidates fully realize their career ambitions; and associates find professional success. Headquartered in Atlanta, GA with 15 regional offices, our trusted, consultative, and passionate recruitment professionals combine industry depth and geographic breadth to deliver superior results. To learn more, please visit Lucas Group at www.lucasgroup.com.