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Marketing Director, Brand & Product in Arlington, VA at Lucas Group

Date Posted: 10/9/2018

Job Snapshot

Job Description

The Lucas Group is searching for a talented, experienced and enthusiastic Marketing Director, Brand & Product for our client’s B2B SaaS products and services team in the D.C. metro-area.  You will join a passionate and talented team of experts working tirelessly to make truth, trust, and safety accessible to every man, woman, and child on Earth via our network of intelligence analysts and licensed investigators.

RESPONSIBILITIES

• Refine, oversee, and execute an account based marketing strategy to support our growth goals, including customer acquisition, marketing operations, content, events, social media, company website and demand generation
• Leverage analytics and insights to adjust marketing tactics to drive desirable outcomes fast
• Create a process for telling success stories and highlighting the social impact work that we do
• Align closely with product and sales teams to understand our clients needs, refine go-to-market strategies and create a communication and collateral that echoes the company brand for clients
• Lead product marketing to ensure alignment on all new product feature announcements, launches, and sales/marketing collateral
• Motivate, mentor, and develop a dynamic and passionate team
• Lead the team in annual and quarterly planning, owning the budget, and reporting on performance, with a focus on ROI & revenue growth

REQUIREMENTS

  • Bachelor's degree in Marketing, Business, or comparable education/experience
  • 5+ years’ experience in a high-tech SaaS-based B2B & B2C demand generation, customer acquisition and brand marketing
  • Previous success in marketing a young brand
  • Demonstrable success in account-based marketing and demand generation
  • Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.)
  • Expert in viral mechanics and referrals
  • Expert in SEO and organic search
  • Expert with PPC and other paid tactics (e.g. Google Adwords, etc.)
  • Expert in content marketing and content magnets
  • Expert in landing page and conversion rate optimization tactics
  • Data-driven mindset and practitioner of the build -> measure -> learn -> repeat approach
  • Excellent leadership and organizing skills
  • Analytical and creative thinking
  • Exquisite communication and interpersonal skills
  • Passionate about learning new techniques and best practices

This Marketing Director, Brand & Product requires professional and prudent communications working in a team environment with a diverse group of associates. A Federal background check is required as part of the interview process. If having a core impact on a mission and values-based organization that is literally saving lives excites you then we would love to hear from you.

If qualified and interested please email your resume to Amanda Cooper at the Lucas Group at acooper@lucasgroup.com.

Follow me on LinkedIn for new roles and industry information at: https://www.linkedin.com/in/lucasgroupcreativeamanda/